Flume Journal · Vol. 01 · 4 essays

Essays on attention, technology and brand.

Short, dense essays for decision-makers. Ideas from economics, decision science and technology applied to marketing, without jargon or formulas.

Nº04

Featured essay · AI · 4 min

Usar IA não é apenas economizar pessoas, mas sim, economizar pessoas

The right question was never how many people artificial intelligence can replace. It's how much of what drains your team it can lift off the shoulders of the people who make the company happen.

Usar IA na empresa não é sobre ter menos gente, é sobre poupar as pessoas do trabalho que drena. A IA assume a operação e o time ganha espaço para criar, decidir e fazer a marca crescer.

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Index

Nº 04Usar IA não é apenas economizar pessoas, mas sim, economizar pessoasThe right question was never how many people artificial intelligence can replace. It's how much of what drains your team it can lift off the shoulders of the people who make the company happen.AI4 min Nº 01When production gets cheap, attention gets expensive.The Jevons paradox applied to content: what artificial intelligence really changes in the competition between brands.Attention4 min Nº 02When a metric becomes a target, it stops measuring.Goodhart's Law and the structural problem with marketing packages that sell volume.Metrics3 min Nº 03Brand is memory infrastructure.Why positioning makes every dollar of media spend more efficient, according to decision science and advertising effectiveness research.Brand3 min

Glossary

Concepts that run through the essays.

Jevons paradox Attention economy Marginal cost Goodhart's Law Vanity metric Mental availability Distinctive assets System 1 and System 2

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